In May 2014, New Belgium began work on a second brewery in Asheville, North Carolina, which became fully operational in May 2016. Įsquire selected Fat Tire Amber Ale as one of the 'Best Canned Beers to Drink Now' in a February 2012 article. The company was named one of the '25 Most Audacious Companies' by Inc. Employees who become part-owners of the business are recognized at an annual Ownership Induction Ceremony and are presented with a cruiser bicycle recalling the company's symbol. The company has low (3 percent) annual employee turnover, and a tenth of the brewery's employees may take extended leave in any given year. New Belgium is known for its quirky corporate culture the company employs eight ' carnies,' who work the brewery's Tour de Fat fundraising events, in addition to chemists, microbiologists, electricians, forklift operators, and engineers. 2016 saw new additions to the brand, debuts of Voodoo Ranger and Day Blazer line.

The 2014 documentary We The Owners examined New Belgium's focus on employee-ownership and how that shapes its overall culture of collaboration. It has had an employee stock ownership plan since 2000 and in January 2013 became 100 percent employee-owned through an ESOP. In 2013, New Belgium had some 480 employees and more than $180 million in sales. New Belgium's main brewery is in Fort Collins. As of August 2017, New Belgium was available in all 50 states.Īs of February 2018, New Belgium was distributed in Canada, Australia, Japan, South Korea, Sweden and Norway. īefore 2002, New Belgium distributed in only 16 states by 2015, it had become the fourth-largest craft brewer in the country and the eighth-overall largest brewer in the United States. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River. The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery.

Unveiled brewing